Soap, Bath and Shower Products - US - October 2009
Soap, Bath and Shower Products - US - October 2009

While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lackluster growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different products rather than the usual staples.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Liquid Body Wash
Segment Performance—Non-deodorant Bar Soap
Segment Performance—Liquid Hand Soap
Segment Performance—Deodorant Bar Soap
Segment Performance—Bath Fragrance/Bubble Bath
Segment Performance—Scrubbers/Massagers
Retail Channels
Supermarkets
All Other Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage of Soap, Bath and Shower Products
Point of Purchase
Attitudes and Motivations
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Liquid Body Wash
Brand Share—Non-deodorant Bar Soap
Brand Share—Liquid Hand Soap
Brand Share—Deodorant Bar Soap
Brand Share—Bath Fragrance/Bubble Bath
Brand Share—Body Scrubbers
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations