UK Pasta, Rice and Noodles Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Pasta, Rice and Noodles Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest UK pasta market trends and consumer behaviours affecting your industry. Get a 360° view of the pasta, rice and noodles market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
As consumers continue to see their finances stretched during the cost of living crisis, the relative affordability of the pasta, rice and noodles market will support sales of these foods in the short term. High inflation will leave brands susceptible to trading down by consumers, with own-label set to continue to benefit.
Find the total UK retail sales, product launches and forecast for each segment of the pasta, rice and noodles market in the full report, alongside an expert analysis of segment performance.
There is an opportunity for food brands to win favour by highlighting how pasta, rice and noodles can provide nutritious and well-balanced ingredients and meal solutions. In pasta, high-protein claims are an established, if niche, part of the UK pasta market, typically based on the use of pulses as key ingredients. In order to stand out in this space, brands in the UK pasta market must go beyond simply highlighting a high-protein content
The current high cost of energy is prompting consumers to seek ways to reduce their energy consumption. Responding to this interest offers a key means for brands in the pasta, rice and noodle market to boost their relevance while energy prices remain high, while it also speaks to the longer-term food sustainability trend.
To learn how to connect with your audience, purchase our full UK Pasta, Rice and Noodles Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Heinz, Napolina, De Cecco, Bens, Tilda, Laila, Veetee, Birds Eye, Amoy, Sharwoods, Maggi.
This report, written by Claire Finnegan, a leading Food industry analyst, delivers in-depth commentary and analysis to highlight current trends in the UK pasta market and add expert context to the numbers.
Value growth in the pasta, rice and noodles market has been largely inflationary in 2022, with volumes broadly stagnant. Once consumer incomes recover, the market will face growing pressures. Exploring use of these meal components outside of the main meal occasion and added health hold potential for maintaining engagement, given consumer interest.”
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.