Wine - US - January 2006
Wine - US - January 2006

The off-premises market for wine in the U.S. is estimated at $11 billion in 2004. The market grew 21% from 1999-2004 at constant 2004 prices. Growth in the market was driven by four factors. Firstly, imports increased sales in FDM channels by 22.6% between 2002 and 2004. Secondly, sales wine with lower price points was positive, as exemplified by strong sales for Charles “two-buck Chuck” Shaw wines. Thirdly ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

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The Consumer

Data

Data

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Appendix: Trade Associations

Other

Introduction and Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast
Market Size and Trends—Update
Market Segmentation—Update
Future and Forecast—Update