Wine - US - October 2011
Wine - US - October 2011

In 2011, the wine market exhibited small growth of 0.9%. The market has experienced a slowdown in growth since 2006, which could be attributed to the recession where wine has suffered in on-premise channels. In contrast, domestic wine has fared well as the “buy local” trend becomes more popular due to budget constraints, as well as low-carbon footprints of the product. This report provides an up-close look at these ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Domestic Wine
Segment Performance—Imported Wine

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Usage, Frequency of Use
Wine Purchase Behavior: Type and Varietal
Wines Consumed by Brand, Country
Impact of Age on Wine Consumption
Impact of Household Income
Impact of Region on Wine Consumption
Wine—Important Influences and Attitudes
Impact of Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—On-premise
Retail Channels–Off-premise
Companies and Brands
Brand Share—Domestic Table Wine
Brand Share—Imported Wine
Private Label Trends
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Additional Tables
Appendix—Trade Associations