Wine - US - October 2008
Wine - US - October 2008

This report focuses on the domestic and imported table wine market. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Domestic Wine
Segment Performance—Imported Wine
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—On-premise
Retail Channels—Supercenters and Warehouse Clubs
Companies and Brands
Brand Share—Domestic Wine
Brand Share—Imported Wine
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Studies on Wine
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Retail Channels—Liquor Stores & Wine Shops
Foreign Trade
The Consumer: Usage, Frequency of Use
The Consumer: Choice of Retail Channels