This report builds on the analysis presented in Mintel’s Wine—U.S., October 2009, and previous editions published in October 2008, February 2007, January 2006, June 2003and August 2001. The report also builds on the analysis presented in Mintel’s Champagne and Sparkling Wine—U.S. July 2006 and the previous edition in July 2002.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities—A Market-centric View
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Domestic Table Wine
Segment Performance—Imported Table Wine
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
Wine: Import and Export
Private Label Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Usage, Frequency of Use
The Consumer Choice of Wine Packaging
Consumer Attitudes Toward Wine
Wine Attributes Important in Driving Purchase
Occasions to Drink Wine and Spending by Occasion
Impact of Recession on Drinking Wine
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Group
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—On-premise
Retail Channels—Off-premise
Retail Channels—Warehouse Clubs/Supercenters
Companies and Brands
Brand Share—Domestic Table Wine
Brand Share—Imported Table Wine
Brand Qualities
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Other Useful Consumer Tables by Race/Hispanic Origin
Appendix: Trade Associations
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