Some companies are trying to increase brand recognition as a way to make it easier for consumers to choose a wine. Others are using in-store materials and even the wine labels themselves to suggest appropriate food and wine pairings. Convincing restaurants to include your brand onto their wine list, especially on the "by the glass" list, also enables consumers to learn about wines.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Appendix: New Product Briefs
Other
Contents
Introduction and Abbreviations
The Supply Structure
New Product Trends
Future
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