Facial Cleansing and Makeup Removal Products - China - September 2020
Facial Cleansing and Makeup Removal Products - China - September 2020

“COVID-19 has had a temporary impact on the growth of the facial cleaning and makeup removal markets in China in 2020. However, looking forward, the trends of natural, safe, and caring cleansers and removers will sustain, encouraging brands to enhance their formulation and communication to better suit consumers’ shifting and evolving skin care demands supported by their better understanding of their own skin conditions.”

– Anne Yin, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market – Key Takeaways
Market Size
Market Factors

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Key Takeaways
Skin Type
Use of Facial Cleansing Products
Pain Points of Facial Cleansers
Consideration Factors for Facial Cleansers
Usage of Makeup Removal Products
Features to Attract Remover Trials
Attitudes towards Facial Cleansing and Makeup Removal Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Leaders Online
Competitive Strategies
Launch Activity and Innovation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size
Appendix – Methodology and Abbreviations