“Fierce competition in the facial masks market before COVID-19 has resulted in increasing communication costs and homogenisation. Opportunities now lie in exploring innovations to tackle skin issues triggered by new lifestyles (eg wearing face masks when in public) after COVID-19 outbreak, premiumisation via anti-aging facial masks targeting women aged above 25, increasing usage frequency among female users through greater focus on skin barrier protection and further segmentation into niche occasions ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
The Impact of COVID-19 on Facial Masks
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What you need to know
Market size and forecast
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What you need to know
Usage of Facial Masks
Usage Frequency of Facial Masks
Usage Occasions and Potentials
Features Attracting Trial
Attitudes towards Facial Masks
Optimal Pricing for Sheet Masks
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What you need to know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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The impact of COVID-19 on consumer behaviour and the facial masks market
