‘Even though the facial skincare market is mature, there are still gaps that exist between consumers’ needs and the products that are currently available. Diversification therefore offers an opportunity for domestic small brands and new players in the market, who were initially being squeezed by the sway of foreign giants.’
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Market Drivers and Barriers
Key Issue – Products with ‘Free From’ Claims Are Gaining Consumers’ Attention
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Facial Skin Concerns
The Consumer – Usage and Frequency of Facial Skincare Products and Desired Product Attributes
The Consumer – Purchasing Facial Skincare Products –Factors and Behaviour
The Consumer – Facial Care Products Usage Attitudes
Key Issue – An Opportunity to Encourage Consumers to Trade up to Specialist Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue – Local Brands Increasing in Market Significance
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Share
Appendix – Facial Skin Concerns
Appendix – Usage Frequency of Facial Skincare Products
Appendix – Facial Skincare Product Qualities
Appendix – Factors When Buy Facial Skincare Products
Appendix – Facial Skincare Products Purchase Statement
Appendix – Facial Skincare Products Usage Statement
|
Local brands and private label brands are increasingly significant in the market. But what has caused them to grow more significant in recent years? Despite the fierce competition from international brands, how can local and private label brands further expand and maintain their consumer base?
