"The crackers category continues to grow, topping $8 billion in 2019, a modest 3.4% gain since 2014. The consistent, albeit minimal, growth of the “other” crackers segment was not enough to offset the struggles among other segments. Crackers remain a household staple with 87% penetration but stronger levels of category engagement are strongly tethered to parenthood and significantly decreases with age, indicating that attention to adults as individuals is ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Cracker Consumption
Types of Crackers Consumed
Cracker Occasions
Cracker Attitudes
Snack Associations
Flavor Interest
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Mintel Trend Drivers – what’s motivating change?
Company and Brand Sales of Crackers
What’s Working
What’s Struggling
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Interest in Innovation
Appendix – Data Sources and Abbreviations
Abbreviations and terms
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
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Snack growth outpacing cracker sales
