Crackers - US - February 2019
Crackers - US - February 2019

"Cracker sales have remained relatively flat hovering near $7.7 billion since 2016. While the category’s versatility and consumer interest in snacking have helped maintain nearly universal penetration, intensified snacking competition has stolen some share of occasions from brands in the category, especially with adult consumers. While families and kids are an important part of the equation, some brand outreach should target adults – parent or not – as individuals too ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Household Cracker Consumption
Snack Occasions
Cracker Comparisons
Cracker Behaviors
Cracker Attitudes
Drivers for Cracker Trial
Food and Drink Shopper Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Crackers
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players