Crackers - US - February 2009
Crackers - US - February 2009

After recovering from a slight dip that came at the peak of the low-carb diet fad in 2004, the cracker category has registered slow but steady increases in dollar sales. These sales gains, however, have come mostly as a result of price increases. Competition for share is fierce, and leading brands rely on a steady stream of new product launches to maintain consumer interest and market share. To one degree ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—“All Other” Crackers
Segment Performance—Saltine Crackers
Segment Performance—Crackers with Fillings
Segment Performance—Graham Crackers
Segment Performance—Breadsticks
Segment Performance—Matzoh Crackers
Retail Channels
Retail Channels—Supermarkets
Market Drivers
Natural channel/SPINS

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cracker and Snack Usage
How and How Often
What Consumers Want…in a Cracker, at Least
New Product Trial
Race and Hispanic Origin
Cluster Analysis—Samplers, Singulars, Explorers
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other Retailers
Leading Companies
Brand Share—“All Other” Crackers
Brand Share—Saltines
Brand Share—Crackers with Fillings
Brand Share—Graham Crackers
Brand Share—Breadsticks
Brand Share—Matzoh Crackers
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders—Key Household Purchase Measures
Appendix – Detailed Brand Sales “All Other” Crackers
Appendix – Other Useful Consumer Tables
Appendix – IRI/Builders Panel Data Definitions
Appendix: Trade Associations