Consumers love a change, especially in their food product choices, and the cracker segment is no different than any other consumer packaged goods product. One of the more recent cracker trends has been the move towards mini sizes. But for every mini, there is a maxi, and at the same time that mini crackers were gaining in popularity, some companies launched larger versions of their popular snacks, proving that snackers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
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Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Brand/Company
Brand/Company
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Advertising and Promotion
Data
Data
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APPENDIX: Trade Associations
APPENDIX: New Product Briefs
Other
Contents
Introduction and Abbreviations
The Supply Structure
New Product Trends
Future and Forecast
Research Methodology
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