Crackers - US - March 2011
Crackers - US - March 2011

Growth in the cracker market has slowed substantially since 2008, suffering from a fragile demand that is unlikely to endure any significant price increases. As the economy continues a slow, uncertain recovery, brands are under pressure to differentiate and fight off pricing pressure from private label. Marketers have turned to repackaging and healthy positioning as a source of premium, but efforts have yet to jump start sales.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—“All Other” Crackers
Segment Performance—Saltine Crackers
Segment Performance—Crackers with Fillings
Segment Performance—Graham Crackers
Segment Performance—Breadsticks
Segment Performance—Matzoh Crackers
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumption Frequency and Occasions
Types of Crackers That Consumers Favor
Attitudes Toward Brand Names
Purchase Considerations
Health and Nutrition Product Claims
What Drives Buyers to New Product Trial
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Other Retailers
Leading Companies
Brand Share—“All Other” Crackers
Brand Share—Crackers with Fillings
Brand Share—Saltine Crackers
Brand Share—Graham Crackers
Brand Share—Breadsticks
Brand Share—Matzoh Crackers
Innovations and Innovators
Marketing Strategies
Brand Usage

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations