CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “Spending on electricals was strong in 2018. However increasingly this demand is falling outside of the specialist sector with online-only retailers, notably Amazon, the main benefactors. The short-term future for demand in the sector is uncertain, and we expect growth to slow in the coming years putting further pressure on those who trade exclusively within electrical goods.”
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market![]() Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Specialist Sector Size
Channels of Distribution
Consumer![]() Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Electricals Purchased
Online vs In-store Purchasing
How They Purchase Electricals Online
Retailers Used
Satisfaction with the Retail Experience
The Impact of Online, Promotions and Service on the Sector
Black Friday 2018
Brand/Company![]() Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Retailers – What You Need to Know
Leading Specialists
Leading Non-specialists
Market Share
Mobile Phone Specialists
Online
Space Allocation Summary
Retail Product Mix
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Amazon International
AO World PLC
Apple Retail (Europe)
Argos
Dixons Carphone (UK & Ireland)
E-Square
Euronics International
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Key Driver Analysis
Appendix – Market Size and Forecast
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