“Mid-market store-based retailers will have to come up with genuinely compelling reasons for shoppers to migrate back from pureplays: we think multichannel retailers need to imitate Amazon’s spirit of innovation, as their service and convenience advantages wane fast.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Forecast
Specialists Sector Size
Strengths and Weaknesses
The Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Where They Buy In-store or Online
The Consumer – What They Buy
The Consumer – Key Drivers
The Consumer – Attitudes towards Retailers of Electrical Goods
The Consumer – Satisfaction with Services Used
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Channels of Distribution
Space Allocation Summary
Retail Product Mix
The Leading Specialist Retailers
The Leading Non-Specialist Retailers
Market Shares
Online
Advertising and Promotion
Brand Research
Amazon Europe
Apple Retail
Appliances Online/AO.com
Argos
Dixons Retail Plc
E-Square
Euronics International
Maplin Electronics Ltd
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – The Consumer – Where They Buy Instore or Online
Appendix – The Consumer – What They Buy
Appendix – The Consumer – Key Drivers
Appendix – The Consumer – Attitudes towards Retailers of Electrical Goods
Appendix – The Consumer – Satisfaction with Services Used
9th December 2014
"Was it necessary for the leading electricals specialist to merge with a mobile phone retailer for it to tap into demand for connected devices? We think Dixons could have served such demand without this merger." 
9th July 2014
"For consumers, migration of categories online is dependent on trust in online retailers to deliver what they want: products bought on specification go online first and those categories where touching, feeling, trying or tasting are important follow on later."
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Is there a strong case for generalists in a mixed market?
