“Spending on electricals held up well in 2017 despite increased pressure on consumers’ finances. However, it was again the non-specialists that were the driver, particularly those with a strong presence online as spending increasingly moves to online channels. Demand is equally being driven by high levels of promotional activity, which whilst successful in driving short-term sales has the potential in the long run to undermine the pricing integrity of those ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Specialist Sector Size
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
What They Bought and What They Plan to Buy
How They Browsed and Bought
Retailers Used
Discounting in Electricals
Purchase Journey for High- and Low-value Electricals
Attitudes towards Purchasing New Technology
Black Friday 2017
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Retailers – What You Need to Know
Leading Specialists
Leading Non-Specialists
Market Shares
Mobile Phone Specialists
Online
Space Allocation Summary
Retail Product Mix
Innovation and Launch Activity
Advertising and Marketing Activity
Brand Research
Amazon.com Inc
AO World Plc
Apple Retail UK
Argos
Dixons Carphone
E-Square
Euronics International
Maplin Electronics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
20th July 2018
"Too many retailers don't know how to respond to the increased competition in the retail market at the moment and as a result they resport to discounting as a way of stimulating sales. But that is ultimately counterproductve as customers no longer trust retailers' pricing"
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Discounting: friend or foe?
