“Since the collapse of Comet the electrical specialists have seen their share of the market diminish under pressure from non-specialists. There were signs of a resurgence in the specialist market in 2014 and this has accelerated in 2015 with the specialists sector outpacing an overall market which saw consumer spending fall. A major part of this has been to bring prices in line with the online-only players, notably ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Market Size and Forecast
Specialist Sector Size
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
What They Bought
Where They Buy
Satisfaction with Retailers
What They Expect to Buy
Attitudes towards Electrical Goods Retailers
Black Friday
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Innovation and Launch Activity
Space Allocation Summary
Retail Product Mix
Leading Electrical Specialists: Key Metrics
Leading Non-specialists: Key Metrics
Market Shares
Online
Advertising and Marketing Activity
Brand Research
Amazon Europe
Apple Retail
AO World
Argos
Dixons Carphone
Euronics International
Maplin Electronics
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
30th December 2016
"2016 is almost over. It's been a year of major political upsets which set the scene for an uncertain 2017. But consumers have seemed unphased by the turmoil and spending has increased." 
28th October 2016
"To tie-in with the launch of Google’s latest smartphone, the Google Pixel, Dixons Carphone has partnered with the company for a pop-up experience in London. Whilst the Pixel takes centre stage, Google’s full roster of consumer electronics are given time to shine allowing customers to experience the full Google ecosystem."
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The importance of stores in the decision making process
