Electrical products are the most exciting and innovative on offer to consumers at the moment, yet the specialist electricals retailers have lost share of spending on electricals spending over the last 10 years. Why they have done so and what can they do to reverse that trend are the main themes of this report.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Channels of Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who Shops Where For Electricals?
Attitudes to Buying Electrical Goods
Attitudes to Buying Electricals Online
Consumer Attitudes to Technology
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Retail Advertising and Promotion
Brand Research
Dixons Retail
EDA
Euronics UK (Combined Independents (Holdings) Ltd)
Kesa Electricals
Maplin
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Brand Research
Appendix – Who Shops Where For Electricals?
Appendix – Attitudes to Buying Electrical Goods
Appendix – Attitudes to Buying Electricals Online
4th January 2012
"Extended warranties continue to struggle with a poor public image. New research from Mintel shows that consumers remain unconvinced about the benefits of taking out this type of product to cover electrical goods and purchases."
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The electrical retailers have been losing out to the internet for the last decade, but at last they are showing signs of successfully fighting back.
