Dishwashing Products - US - May 2019
Dishwashing Products - US - May 2019

"Maintaining sales of $3.1 billion in 2018, the maturity of the dishwashing products market is evident in its unchanging sales since 2013. Strong habitual shopping behavior among category users, with little motivation to change, provides the impetus for a static market. This creates a challenging landscape for newcomers and explains why growth has limited potential. Indeed, Mintel projects a slight downturn in sales of dishwashing products from 2018-23."



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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Usage and Attributes of Dishwashing Liquid
Usage and Attributes of Dishwasher Detergent
Usage and Attributes of Rinse Aid and Cleaner
Shopping Behaviors
Attitudes toward Washing Dishes
Important Natural Attributes
Interest in Innovations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Company and Brand Sales of Dishwashing Products
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer