The dishwashing products market grew slowly from 2009-11, as declining unit sales were offset by growing consumer preference for higher-priced dishwasher products such as single-dose pacs and multipurpose products. Changing demographics and an improving economy will present new opportunities and challenges for the market over the next five years.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Dishwashing Liquid
Segment Performance—Dishwasher Detergent/Rinse Aid
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retailers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Frequency of Hand Washing Dishes
Frequency of Washing Dishes in Dishwasher
Share of Washing by Hand vs. Washing in Dishwasher
Dishwashing Liquid Usage
Brand Selection
Brand Satisfaction
Attitudes toward Dishwashers
Interest in Product Properties
Race and Hispanic Origin
Custom Consumer Groups
Key Household Purchase Measures—SymphonyIRI Group Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dishwashing Liquid
Brand Share—Dishwasher Detergent/Rinse Aid
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
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The past five years of performance of the total market, dishwashing liquid, and dishwasher detergent segments, as well as growth forecasts through 2016
