“Key to keeping the dishwashing products category on a growth track is keeping consumers focused on added benefits and new features rather than price comparisons. A steady stream of new products promising superior performance and a pleasant dishwashing experience will help to keep consumers engaged with the category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment – Dishwashing Liquid
Segment – Dishwasher Detergent/Rinse Aid
Retail Channels
Retail Channels – Supermarkets
Retail Channels – Drug Stores
Retail Channels – Other Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Dishwashing Product Usage
Dishwashing Frequency
Dishwashing Product Shopping Responsibility
Dishwashing Product Shopping Behaviors
Interest in Dishwashing Product Attributes
Dishwashing Behaviors
Dishwashing Attitudes
Impact of Race and Hispanic Origin
Household Care Segmentation
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Dishwashing Liquid
Brand Share – Dishwasher Detergent/Rinse Aid
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
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How do consumers measure value in the market?
