“The dishwashing products category has turned in better sales performance than most other household product categories over the past five years. Still there are opportunities to accelerate sales further by placing greater emphasis on the versatility of dishwashing liquids and the long-term value of dish care.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Dishwashing Product Usage
Dishwashing Liquid Attribute Importance
Dishwashing Liquid Attitudes and Behaviors
Dishwasher Detergent Attribute Importance
Dishwasher Detergent Attitudes and Behaviors
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Dishwashing Liquid
Brand Share – Dishwasher Detergent
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Sales Data
Appendix – Social Media
Appendix – Trade Associations
27th October 2015
New laundry and dishwashing detergents from Seventh Generation put as much emphasis on saving money as on saving the planet. It’s a message that could help the brand expand its base. 
18th March 2015
“A social media campaign from Dawn dishwashing liquid capitalizes on something that many consumers already know: Dawn is effective at more than just washing dishes. An effort to boost sales in a mature category, #DawnBeyondtheSink positions the product as an all-purpose grease cutter.”
|
Could use away from the kitchen sink help build dishwashing liquid sales?
