The dishwashing products category has largely taken the recession in stride, posting solid annual FDMx sales gains in 2008 through 2010. The positive results were driven in part by a recession-inspired return to home meal preparation, but also by marketers’ success at trading consumers up to premium products promising a variety of added-value benefits.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dishwashing Liquid
Segment Performance—Dishwasher Detergent/Rinse Aids
Retail Channels
Retail Channels—Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Use of Dishwashing Liquid and Brands Used
Incidence of Dishwashers, Use of Detergents/Rinse Aids
The Dishwashing Product Consumer
Satisfaction with Products Used
Opinions and Behaviors Regarding Dishwashing Products
Features Consumers are Willing to Pay More For
Green Features Consumers Would Pay More For
How Recession has Impacted Buying Behavior
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other FDMx Channels
Leading Companies
Brand Share—Dishwashing Liquid
Brand Share—Dishwasher Detergent/Rinse Aids
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix—Trade Associations
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Recent FDMx sales and market share results in both the dishwashing liquid (for hand washing dishes) and dishwasher detergent segments
