“In a sector where growth has ground to a halt, and is expected to remain flat for some time, oral care brands need to engage consumers more with their dental health and reduce reliance on special offers if they are to see value return. More standardised help and guidance in the category could encourage adults to meet daily recommendations around oral care, whilst initiatives to help parents care for their ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Oral Care Products
Frequency of Oral Care
Interest in Oral Care Products and Services
Behaviours around Oral Care
Attitudes towards Oral Care
Children’s Oral Care
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Companies and Brands
31st January 2019
“Being presented with toothpaste on Valentine’s Day might not fit your traditional idea of romance. However, Colgate is experimenting to see whether its limited edition oral care gift products, previously only sold in Asian markets, could be a hit in the UK. It would be great for brands if it ... 
18th December 2018
“Illegal whitening is in the spotlight again this Christmas, thanks to fraudsters whose dangerous products have left users with bleeding gums. That these problems keep recurring is a sign that oral care brands have not yet been able to address consumer demand for a more effective product.”
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Whitening looks to be a lasting trend
