“Appearance, health and hygiene remain the most important drivers in this category, with older people more focused on health and hygiene and younger people more focused on appearance. With the growth of the oldest and youngest demographics predicted, this offers opportunities for more tailored product offerings. Own-label remains competitive in this market; however, branded products should show the added benefits of better technology and innovation both to the dentist and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency of Oral Healthcare Products
The Consumer – Factors Influencing Purchase of Oral Healthcare Products
The Consumer – Interest in New Oral Healthcare Products
The Consumer – Attitudes Towards Oral Healthcare
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Brand Research
Appendix – The Consumer – Usage and Frequency of Oral Healthcare Products
Appendix – The Consumer – Factors Influencing Purchase of Oral Healthcare Products
Appendix – The Consumer – Interest in New Oral Healthcare Products
Appendix – The Consumer – Attitudes Towards Oral Healthcare
Appendix – Consumer Typologies
3rd April 2014
“Philips Sonicare is launching a new electric toothbrush for children aged 4+, aimed at encouraging children to brush on their own by making brushing more fun. The device includes child-friendly features such as stickers for personalisation, a timer and a ‘KidPacer’ which makes fun sounds to encourage children to brush ... 
7th March 2014
“Oral-B’s app controlled Bluetooth 4.0 toothbrush enables users to record their brushing habits in a bid to give real-time tips on improving brushing.”
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Which age demographics are likely to contribute the most to growth?
