Oral Hygiene and Toothbrushes - UK - March 2006
Oral Hygiene and Toothbrushes - UK - March 2006

The market for oral hygiene products has grown year on year since the turn of the decade with achieving an estimated value of £680m in 2005. Two sub-divisions, toothbrushes and toothpaste, dominate the market. As consumers increasingly realise the value of maintaining good oral hygiene and seek to attain whiter teeth (often to emulate the look of various celebrities) they are likely to spend more on standard products, such as ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Distribution

Consumer

Consumer

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The Consumer
The Consumer – Attitudes and Motivations

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
Detailed Demographics
Attitudes and Motivations – Detailed Demographics
The Future
Forecast