Oral Hygiene - UK - March 2004
Oral Hygiene - UK - March 2004

The oral hygiene market comprises toothpaste, denture products, mouthwash/breath fresheners and ancillary items, such as dental floss and disclosing tablets. While toothpaste dominates the market, it has also hampered the growth of the industry, having long since reached saturation point and recording sales that are dependent on which specific brand is being offered at a discount price. This is not to suggest that the manufacturers of this product are ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
New Product Briefs
The Consumer – Attitudes and Typologies
The Future
Forecast