Oral Hygiene - UK - April 2000
Oral Hygiene - UK - April 2000

The oral hygiene market is worth an estimated £453 million in the UK. People are spending more on toothpaste than ever before with the market, incredibly, growing by over 27% since 1995. Consumer interest in new benefits has boosted the value of the toothpaste sector, with an increased amount spent on premium products. Yet is continual product innovation the key to market position? The elevated use of mouthwashes and other ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
Supply Structure
The Future
Forecast