"Poultry is a household staple, offering something to everyone and for every situation. The category’s success is driven by the dominance of chicken, the most frequently eaten animal protein and poultry’s highest selling segment. The already high penetration coupled with falling prices of poultry and other competitive proteins has made growth in the category harder to come by. The category did manage marginal growth of from 2016-17."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Poultry Purchase
Poultry Behavior
Poultry Attributes
Poultry Attitudes
Meat Consumption Frequency
Poultry Sentiment
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Poultry
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
20th August 2018
“Backyard poultry is creating a super-niche luxury market and raising the visibility of ‘premium’ in the category. Established brands can build on this momentum by showcasing higher-end products to get consumers to ‘move up’ to better quality products at a fair price.” – Poultry – US, November 2017 
13th April 2018
“While consumption of chicken for breakfast at home is marginal, chicken has become an increasingly popular offering on restaurant breakfast and brunch menus. This growth suggests there’s a white space opportunity that retail brands can tap into for convenient and exciting options influenced by restaurants.” – Poultry – US, November ...
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Modest growth in category
