Poultry - US - December 2008
Poultry - US - December 2008

The total market for poultry grew slowly, nearly balanced by a number of positive and negative factors. Rising prices, increasing private label share, and already very high penetration have acted to hold the market back, while a trend towards value added products and strong consumption by younger adults and kids keep the market moving up.

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Chicken Parts
Segment Performance—Whole Chicken
Segment Performance—Other Poultry
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Brand Share
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Scopes and Themes
An IRI Snapshot—FDMx Packaged Poultry Sales
Retail Channels—Natural Channel/SPINS
Consumers Talk about Poultry vs. Beef, Pork and Seafood
Consumption of Chicken or Turkey in the Past Week
Consumption of Chicken or Turkey at Home
Consumption of Chicken or Turkey away from Home
Place Where Chicken or Turkey is Eaten away from Home
Attitudes towards Packaging, Hormones and Avian Flu
Attitudes towards Value Added Products