“Fears related to the safety of poultry, due in part to recent foodborne illnesses, have consumers on high alert. Additionally, health concerns related to high cholesterol and fat intake from consuming meat has Americans seeking alternate protein options. To calm these fears, manufacturers must focus on implementing transparent manufacturing and animal welfare policies, as well as highlighting the positive health and economic benefits of eating poultry.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Poultry Consumption
Types of Poultry Eaten
Poultry Preferences
Attitudes toward Poultry
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Frozen and Refrigerated Chicken
Brand Share – Frozen and Refrigerated Turkey
Brand Share – Frozen and Refrigerated Other Poultry
Innovations and Innovators
Marketing Strategies
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
5th August 2014
“Consumers who purchase poultry see the value in buying products that are organic, or come from manufacturers that support animal welfare. However, there is still ambiguity surrounding related on-pack claims creating an opportunity for manufacturers to clear up the confusion.” 
24th March 2014
“Consumers remained concerned about the safety of the poultry they purchase, especially after recent salmonella outbreaks, leading them to trust certain companies over others. To help gain consumer trust, manufacturers can incorporate transparent product labeling to illustrate product origin, and wholesome qualities.”
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How will concerns about food safety impact consumer purchases?
