“Nearly half of respondents say they would like to see more recipes on poultry packaging, but such interests might be better served if healthy recipes were offered at point of sale. This entails brands cooperating with retailers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh and Frozen Chicken Parts
Segment Performance—Fresh and Frozen Whole Chickens
Segment Performance—Fresh and Frozen Other Poultry Products
Retail Channels
Innovation and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Poultry Usage and Purchases
Types of Poultry Purchased
Poultry Consumption
Poultry Consumption Frequency
Types of Retailers, Restaurants Used
Changes in Meat-eating Habits in the Past Year
Reasons for-eating Less Poultry
Opinions about Poultry, Other Meats
Attitudes toward Poultry and Other Meats
Impact of Race/Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Frozen/Refrigerated Chicken
Brand Share—Frozen/Refrigerated Turkey
Brand Share—Frozen/Refrigerated Other Poultry
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Cluster Analysis
Custom Consumer Groups
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Can chicken be positioned as even healthier?
