“Leading companies keep investing in ambient yogurt, which has the highest penetration among all types of yogurt or yogurt drinks. To further increase consumption frequency, brands are looking for new approaches to build association with certain occasions. Though better-for-you is the ultimate trend, yogurt brands should not take away all the pleasure of indulgent taste.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Usage of Yogurt and Yogurt Drinks
Yogurt Brand Penetration
Occasion of Yogurt Consumption
Ideal Yogurt
Opportunities for Premiumisation
Perception of Different Types of Yogurt and Yogurt Drinks
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
Appendix – Methodology, Definition, and Abbreviations
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Enhanced yogurt targeting fitness lovers
