“Innovation to enrich an indulgent yogurt-drinking experience will drive further growth, since yogurt will be consumed on more casual occasions. Meanwhile, businesses can seek opportunities in different market segments by providing more appealing products to fulfil consumers’ specific needs. Manufacturers are required to provide detailed product information to convince consumers about the product benefits.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Purpose of Consuming Yogurt and Yogurt Drinks
The Consumer – Preferred Yogurt Types
The Consumer – Purchase Channel of Yogurt and Yogurt Drinks
The Consumer – Opportunities for Premiumisation
The Consumer – Perception of Different Types of Yogurt
The Consumer – Purchase Behaviour of and Attitudes towards Yogurt and Yogurt Drinks
The Consumer – Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Market Segmentation
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Given that consumers are quite familiar with digestive function and nutrition supplementing of yogurt, how can brands further articulate health benefits of yogurt?
