“Chinese consumers are in the process of switching to healthier diets, pushing up consumption of healthy food such as yogurt which is known for its high nutritional value. Meanwhile the tasty nature of yogurt has also allowed it to fit into consumers’ growing snacking needs, to further drive retail volume sales. Value sales are expected to increase even faster as a result of consumers trading up for advanced health benefits ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Occasions of Eating Different Types of Yogurt
The Consumer – Popular Yogurt Flavours/Formats
The Consumer –Opportunities for Flavour Innovation
The Consumer – Important Factors in Choosing Yogurt/Yogurt Drinks
The Consumer – Attitudes towards Yogurt
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Sample Composition
Appendix – Market Size and Forecast
Appendix – Types of Yogurt/Yogurt Drinks Eaten in the Last 3 Months
Appendix – Reasons for Eating Yogurt/Yogurt Drinks
Appendix – Yogurt Flavours/Formats Eaten in the Last Month
Appendix – Reason for Not Eating Particular Flavours/Format
Appendix – Interest in Yogurt Flavours
Appendix – Important Factors in Buying Yogurt/ Yogurt Drinks
Appendix – Attitudes towards Yogurt/Yogurt Drinks
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Specialised yogurt to target different demographic groups’ nutrition needs
