All yogurt makers in China have to deal with a sceptical public whose confidence in domestically produced dairy products has been eroded by a seemingly unending series of food and safety scandals. Mintel’s survey results reveal that consumers are looking for spoonable yogurts that reflect wholesomeness and naturalness. Though flavoured yogurts do have a substantial and growing following, natural, textured and pure spoonable yogurts products are the base from which new and anxious consumers will develop an enduring attachment to yogurt in their daily lives.

The industry’s single greatest challenge in China is engendering trust: the trust of consumers who are new to dairy products and regaining the trust of buyers who have grown cynical about the dairy industry at large.”

– David Huang – Senior Research Manager

This report covers all drinking, spoonable-natural and spoonable-flavoured yogurts. It excludes frozen and fermented yogurts. Spoonable yogurts discussed in the report may or may not contain acidifiers mixed with cultures to accelerate the fermentation process, and may or may not be heat-treated.