“The China yoghurt market has been growing rapidly over the past five years and this trend is expected to continue. There is still a considerable amount of room for development, with future growth supported by rising incomes, and the growing emphasis that Chinese consumers place on food safety and a healthy diet. The expansion of modern convenience stores also provides opportunities, as does the emerging popularity of ambient yoghurt, allowing ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – DIY Yoghurt as a New Area for Business Growth
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Consumption Frequency
The Consumer – Usage Occasions
The Consumer – Potential Yoghurt/Yoghurt Drink Selling Places
The Consumer – Important Yoghurt Purchase Influencers
The Consumer – Preferred Type of Yoghurt/Yoghurt Drinks
The Consumer – Attitudes towards Yoghurt/Yoghurt Drinks
Key Issue – Identifying Marketing Strategies to Appeal to Different Consumer Segments
Key Issue – Innovation opportunities resonate in new usage occasions, alternative health messages in probiotics and plant protein recipes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Having Food/Drink by Categories
Appendix – Usage occasions of yoghurt
Appendix – Usage Occasion of Yoghurt Drinks
Appendix – Purchase Consideration Factors of Yoghurt/Yoghurt Drinks
Appendix – Most Often Purchased Types of Yoghurt/Yoghurt Drinks
Appendix – Interested in Purchasing Types of Yoghurt/Yoghurt Drinks
Appendix – Potential Yoghurt/Yoghurt Drink Selling Places
Appendix – General Attitude towards Yoghurt/Yoghurt Drinks
Appendix – Further Analysis
|
What is the current status and the trends of the yoghurt and yoghurt drinks market in China and what are the drivers/barriers to growth?
