"Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely giving rise to less traditional types of crafting projects. Facing increased competition from online marketplaces, specialty crafts stores can differentiate themselves by playing up strengths, crafting knowledge, and expertise ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Traditional and Contemporary Crafter Market
Breakdown of the Traditional Crafter Market
Profile of the Contemporary Crafter
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Arts and Crafts Made in the Last 12 Months
Craft-related Activities Done in the Last 12 Months
Retailer Influencers for Craft Supply Purchases
Factors That Would Increase Crafting
Attitudes toward Crafting
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Key Players Overview
Perceptions of Key Players
Key Trends – What You Need to Know
What’s Trending
What’s Fading?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
29th September 2017
“The arts and crafts trend of 2017, slime, has benefited arts and crafts brands, but also seemingly unrelated ones. The popularity of slime has highlighted how non-craft-related brands can play a role in craft space.” 
11th May 2017
“In the digital era where content is king, Etsy Studio aims to bring joy to the crafting process through inspirational tutorial videos within its new craft supply marketplace.”
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Older adults are less likely to craft, and when they do, they are set in their ways
