"Participation in the arts and crafts space remains stable. In 2017, many adults participated in at least one type of arts and crafts activity, with painting/drawing/coloring as the most popular type. The market is propelled by young, female crafters who are motivated to make projects for themselves and their homes, alongside their family members. While few crafters consider their skills to be advanced, nearly all are satisfied with ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Market
Market Factors
Market Perspective
Key Retailers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Who are Crafters?
Types of Arts and Crafts
Crafter Consumer Segmentation
Reasons for Making Arts and Crafts
Crafting Skill, Satisfaction, Spend, and Frequency
Crafting Inspiration
Attitudes toward Arts and Crafts Barriers
Attitudes toward Arts and Crafts Technology
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Happening?
What to Watch
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
10th September 2018
“The success of the reality competition show Making It illustrates opportunities for crafting brands to reach audiences through partnerships and real world advice.”
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Consumers prefer projects that require fewer materials and less time
