The Arts and Crafts Consumer - US - May 2013
The Arts and Crafts Consumer - US - May 2013

“The arts and crafts industry has room to grow in the U.S. To increase involvement, marketers must appeal to more consumers by positioning handmade items as conducive to financial, personal, and social gain. The most likely artists and crafters are those who can either save or make money by making handmade goods, and bond with children and other family members or friends. Pushing a message of uniqueness is also ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast – Arts and Crafts Supplies
Factors Influencing Participation in Arts and Crafts
Arts and Crafts Supplies Segment Performance

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Arts and Crafts Made
Reasons for Making Arts and Crafts
Where Arts and Crafts Supplies are Purchased
Money Spent for Art or Craft Projects
Arts and Crafts and the Internet
Attitudes Toward Making Arts and Crafts
Impact of Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Overview
Innovations and Innovators
Marketing Strategies and Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Arts and Crafts Supplies Sales Segments
Appendix – Trade Associations