"Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than eight in 10 adults in this age range having worked on a craft project in the past 12 months. Providing novice crafters the inspiration and tools they need ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Market
Market Perspective
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Defining Crafters
Project Types
Kids and Crafting
Crafter Motivations
Overcoming Barriers
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
Arts and Crafts Retail
Craft Trends
Craft Predictions
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – Key Driver Analysis
27th October 2020
“Because many out-of-home leisure activities remain limited or prohibited, 2020 could be the best year ever for consumers to make their own gifts for loved ones. Brands that can reach potential crafters with creative and thoughtful project ideas could get a boost as December draws near.” 
23rd October 2020
“The election year provides parents with the opportunity to educate their children on the importance of voting. Fun, family activities like arts and crafts projects can get kids excited about civic engagement and offer parents teachable moments for their kids outside of the classroom.”
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Men are engaged in the craft market, but stick to specific project types
