“There is a core audience of arts and crafts consumers, generally women aged 18-34. Yet marketers have plentiful opportunities to attract new audiences. Parents, younger men, unskilled crafters and consumers selling arts and crafts online are just some examples. Marketers can engage with and increase their share of consumers by understanding the specific needs of these individuals.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Size of Consumer Market for Arts and Crafts
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types of Art and Crafts Made in the Last 12 Months
Frequency of Making Art and Crafts
Skill for Making Art and Crafts
Method of Making Art and Crafts
Arts and Crafts Activities
Usefulness of Arts and Crafts Resources
Reasons for Making Arts and Crafts
Factors That Encourage Making Arts and Crafts
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
18th May 2015
“New crafters may enter the market with low-involvement crafts such as photo albums, but longtime crafters are likely to be involved in high-frequency activities such as scrapbooking or knitting. The key for marketers to retain consumers in the craft market is to move them up the skill ladder to ensure ... 
30th October 2014
“Though many companies have made content their buzzword, craft education platform Craftsy has made content the lifeblood of its business – a strategy that has paid off handsomely for the brand. With growing revenues and millions in investments, Craftsy demonstrates both the value of the arts and crafts community and the ...
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How has the expanded role of the internet changed crafting landscape?
