“Consumers are optimistic about their financial situation but still skeptical of the future of the economy. Their perspective seems to reflect a cognitive dissonance considering the economic conditions do impact their personal finances. This can be their strategy to cope with the challenging reality of their financial situation; believing they are doing great financially helps them keep their hopes alive believing that their situation will get better regardless of its ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumers’ Financial Sentiment
Consumers’ and Households’ Current Financial Health
Factors of Economic Success
Household Financial Decision Making
Household Borrowing Behaviors
Household Savings Behaviors
Financial and Economic Predictions
Households’ Future Financial Priorities
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix: Trade Associations
19th June 2015
“Consumers are tentatively more optimistic about the economy. Over the past few months their confidence has increased, which impacted their discretionary spending. However they remain skeptical of the strength of the economy particularly when they experience a rise in their cost of living with no wage increase to balance it ...
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How are consumers’ financial and economic outlooks changing? 
