Consumers and The Economic Outlook - US - February 2013
Consumers and The Economic Outlook - US - February 2013

“Mintel’s data show that consumers are aware that they do not have nearly enough saved for either short-term concerns or for long-term goals such as retirement. In addition, they are not overly optimistic about the housing market, and are not relying on their homes to appreciate in value. What this means is that the household deleveraging process of the last few years is only the beginning. Consumers are now ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Current Economic Environment
Indications for Future Consumer Spending

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Sentiment and Macroeconomic Expectations
Financial Goals for Consumers
The Economy and the “American Dream”
Gender and the Economic Outlook
Age and the Economic Outlook
Ethnicity and the Economic Outlook
Geographic Region and the Economic Outlook
Homeowners and the Economic Outlook
Mass Affluents and the Economic Outlook
Pre-retirees and the Economic Outlook
Political Affiliation and the Economic Outlook
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies