“Consumers are a little more optimistic than they were last year but still wary. Many (but not all) are aware that they are not saving enough, both for the short term as well as for retirement. This presents a wonderful opportunity for financial services firms to take a holistic view of the customer and help encourage them to find room in their budgets for saving and investing.”Issue: consumers aren ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Current Economic Environment
Indications for Future Consumer Spending
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumers and Household Financial Health
Consumers’ Financial Resources
Consumer Borrowing Behavior
Spending Behavior
Financial and Economic Expectations
Household Financial Priorities
Financial Goals for Homeowners
Attitudes toward the Economy and Economic Success
Attitudes toward Personal Finances
Political Affiliation and Attitudes toward the Economy
Attitudes toward the Affordable Care Act
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
25th June 2014
“Even with a strengthening economy, Americans are not saving money at the rate they need to in order to protect their futures. They are looking for help to do that, however, and PFM tools may be the help they are seeking.” 
7th March 2014
“Americans are woefully underprepared for retirement, yet Mintel’s numbers also show that they are not particularly concerned about it.”
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Do consumers feel optimistic about the economy and if so how can they be encouraged to save?
