“Brands are becoming increasingly savvy in making adjustments in pricing that favor their ARPU, but as subscribers themselves become increasingly sophisticated, these shifts will eventually become transparent to them. It may be time for marketers to primarily focus on growing new services that benefit consumers, rather than tinkering further with plans.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes to Plans and Service
Incidence and Interest in Switching
Reasons for Switching
Plans, Attitudes and Switching Sentiment by Carrier
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Carriers
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
21st November 2014
“The race for faster cellular service and more data is already on, as carriers such as Verizon and AT&T offer competing double-data promotions. However, the battle over data and speed will soon be fought even more fiercely with technologies, including 5G and WiGig, that promise to exponentially increase mobile and ... 
30th July 2014
“Major mobile carriers are already struggling to keep up with the demand for mobile data, and the fierce battle for low spectrum highlights the challenges the industry as a whole faces moving forward. Auctions for new spectrum provide a short-term solution, but it will be difficult to keep up with ...
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How can the industry grow past universal penetration?
