“The majority of consumers are satisfied with their cellular services, and satisfaction is fairly high across a number of service elements. This places a large amount of pricing pressure on mobile network providers. However, consumers still expect value for their money, and most are not loyal to their carriers, thus presenting opportunities for providers that find the correct balance of cost and service quality.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mobile Network Providers Subscribed to
Types of Cell Phone Plans
Amount Paid for Cellular Service
Satisfaction with Current Service
Consumer Opinions on Path-to-Purchase
Desired Improvements for Cellular Service
Race and Hispanic Origin
Qualitative Research
Key Driver Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – K ey Driver Analysis
Appendix – Trade Associations
31st December 2015
“A mature market has taken growth off the table for traditional cellular services, forcing leading carriers to examine new opportunities related to streaming media, either for the purpose of enhancing their competitiveness, or as new revenue streams altogether.” 
30th November 2015
“The cellular services market is heating up with competition from other areas of the telecommunications market. Comcast is the latest to announce plans to enter cellular services, and the company would have key advantages in offering a service similar to Google’s Project Fi, which is built around the idea of ...
|
Consumers’ satisfaction with existing cellular service
