"The US mobile telecommunications market is valued at nearly $250 billion, and the industry is expected to undergo rapid changes in the next couple of years due to advancements in network speeds and innovation. The implementation of 5G networks and connections will play a big role in consumer decision making in the category. Pricing remains a top factor for consideration, but given the importance of smartphones in consumer lives today ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumer Mobile Network Plans
Mobile Network Providers
Mobile Network Satisfaction
Interest in Changing Mobile Network Plans
Triggers to Changing Mobile Network Plans
Attitudes toward Mobile Network Plans
Consumer Segmentation – Attitudes toward Mobile Network Plans
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Breakdown of Mobile Network Providers
What’s Working
What’s Struggling
What to Watch
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Driver Analysis
29th September 2020
“Verizon revealed it is launching the first 5G home router for its 5G home internet service. The device will allow Verizon subscribers in select markets to leverage the high speed 5G connection within the home. The new router will build upon Verizon’s ability to compete with major home ISPs like ... 
30th July 2020
“T-Mobile is hopeful its push for nationwide 5G and new unlimited multi-line promotion will boost both subscriptions and its 5G unit smartphone sales. The plan includes four lines for unlimited data (including 5G) for $100 per month. The network is also throwing in incentives to upgrade to a 5G compatible ...
|
Mobile network landscape
